Hotels and restaurents blogs are an invaluable resource for hotel owners, managers and marketers to stay abreast of industry news and trends. Additionally, it serves as a great platform to generate ideas for new posts as well as gain inspiration from other hospitality professionals in the sector.
Travel and hospitality blogs come in a variety of varieties. Some specialize in one area, while others cover multiple topics. If you want to stay abreast of industry developments, here is our selection of the top hospitality blogs worth following.
Boutique Hotels and Small Luxury Hospitality
The boutique hotel sector is one of the fastest-growing segments in the industry, and this specialist blog can offer insight into how to make your property stand out from others. With an array of articles covering recent industry news as well as tips for improving guest experiences, Boutique Hotel News serves as a great source for up-to-date updates and expert opinions.
Content creation for your hotel blog not only benefits the brand image of the property, but it can help reach potential guests before they book a room. By sharing captivating blog posts that highlight local recommendations and unique experiences, you’ll stand out from OTAs and begin to build rapport with potential guests even before they know they want to stay at your establishment.
Social Media Marketing
Hotel bloggers must maintain an active presence on social media channels like Facebook and Instagram. This can be accomplished by re-posting successful blog posts and engaging with other hotel influencers. By promoting your hotel’s social media accounts on the blog, you’ll attract new followers and drive traffic to your website.
Insights from Your Staff
The people working behind the scenes of your hotel can provide great blog post topics based on their everyday experiences. Reach out to housekeeping, restaurant, and other departments across your properties and ask them if they have any questions or stories that could serve as topics for future blog posts.
Your social media influencers can be an excellent resource for blog ideas. Follow hotel and travel celebrities to see what topics they’re discussing with their followers, then pay attention to which ones receive the most engagement.
Post-Stay Survey Data
Hotels can collect a vast amount of guest satisfaction data through post-stay surveys, which can provide great content ideas for your hotel blog. Turn the traditional guest satisfaction survey into an insightful research tool by adding questions about what guests liked and didn’t like about their stays at your property. Afterward, create charts or infographics that local destination marketing organizations and industry publications might link to, generating additional readers, brand awareness, and backlinks back to your blog.